About Pismo Beach Optometric Center

Pismo Beach Optometric Center offers State-of-the-art professional eyecare services and eyewear in a caring, personal and friendly manner. As of June 1, 2018 we are under new ownership. Dr. Dennis Richardson has taken over the practice and is accepting new patients.

Meet Dr. Dennis R. Richardson, O.D.

Dr. Dennis Richardson, O.D.Dr. Dennis R. Richardson relocated from his home town of Los Angeles, CA to the Central Coast on May 31, 2018. On June 1, 2018, he purchased the office of Dr. Michael E. Jacobs which is also known as the Pismo Beach Optometric Center. Dr. Richardson is a graduate of U.C. Davis where he received his Bachelor’s Degree as a pre-med linguistics major. From there he attended the Pennsylvania College of Optometry in Philadelphia, PA where he acquired his Doctor of Optometry degree. Dr. Richardson also did an internship at Omni Eye Services of Atlanta where under the guidance of Dr. Paul Ajamian, he acquired extensive knowledge in the areas of diagnosis and treatment of eye disease.

After practicing in Atlanta for a couple of years, Dr. Richardson then moved back to Los Angeles and opened up his own private practice. After building a successful practice with a large contact lens patient base, Dr. Richardson then merged his practice with a lasik surgeon in West Los Angeles. After practicing a couple of years in West Los Angeles, the practice was taken over by a large commercial lasik chain due to the unfortunate sudden death of the lasik surgeon. Dr. Richardson then practiced with some of the top lasik and cataract surgeons in the world and thus acquired vast knowledge of cataract surgery, lasik surgery, and pre-operative and post-operative procedures.

State of the art eye exam equipment
State of the art eye exam equipment

Dr. Richardson has always worked with current technology and procedures, and he has already started to implement current technology, procedures, and treatment plans at the Pismo beach Optometric Center. He also has added over 100 fresh new eyeglass frame choices to the existing inventory, and he will bringing in a few high end luxury brands. Dr. Richardson has also brought in friendly and credentialed staff to give patients high quality service and knowledge for their frame and lens selections.

Dr. Richardson is also a USPTA Certified tennis instructor and former competitive player. He fully understands the visual needs and demands of tennis players, golfers, soccer players, basketball players, football players and many other athletes. He also understands the importance of protecting your eyes from harmful ultraviolet radiation while participating in outdoor sports.

Dr. Jacobs created an outstanding practice by giving quality service to his patients. Dr. Richardson’s goal is not only to maintain the level of quality that Dr. Jacobs created, but to exceed this level of quality with state of the art technology, friendly caring service, modern frame and lens choices, and current contact lens technology.

The Pismo Beach Optometric Center staff is looking forward to taking care of all of your eye care needs.


Dr. Mike Jacobs, O.D. founded the Pismo Beach Optometric Center in the 1990’s. The practice was sold to Dr Dennis Richardson in 2018.

Dr. Jacobs entered practice as an eye care professional in 1980. He graduated with honors from Southern California College of Optometry after receiving BS and MS degrees from UC Davis. He has been active in his profession having served as coordinator of the county school vision-screening program and has served as President of the Tri County Optometric Society. He is licensed to use therapeutic drugs and treat ocular disease, including glaucoma.

In 1983, Dr. Jacobs took over the practice that was established in 1949 in Pismo Beach, California by Dr. George McDonald. Many of our patients have been with us for 50 years!


Our staff is experienced in all facets of eyecare and eyewear.


Our equipment includes digital retinal photography and automated visual fields to monitor diabetic eye disease, macular degeneration and glaucoma.

Recent upgrades to the office include:

  • Reichert VRX digital automated phoroptor
  • The latest model Topcon autorefractor/keratometer
  • The newest Topcon topographer with dry eye diagnosis features, automated visual fields, optical coherence tomographer (OCT), and slit lamp video